Week Three: Online Meetings

The webinar I watched was an archived program from SirsiDynix called "Bite-Sized Marketing: Real Solutions for Overworked Librarians" by Nancy Dowd, Director of Marketing, New Jersey State Library. I felt the information was both useful and very timely given the economic situation facing most libraries today. She spoke about branding, strategy, making your case to the public about being an essential service and much more. The original session included voting options at the beginning and end of the session as well as a question and answer period which gave it a similar interactive quality to a live, in person meeting. How to obtain a copy of the author's book as well as other sources for additional information about the topic was also provided. Personally, I loved the webinar presentation and see great potential for this type of interactive meeting. It met all the criteria for a successful presentation/meeting without the time, energy, and cost associated with having to physically getting a group of people all in the same room at the same time.